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Apart from the novel idea of being on the end of a stick, another great Chupa
Chups® feature was its round shape.
This made sure it adapted perfectly to the mouth and, when swirled, got the taste
buds busy and enhanced its flavour tremendously.
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Chupa Chups® lollipops were initially placed on a wooden stick.
As a result of timber shortages in Spain, the company went further afield and
negotiated with a Central European company the necessary supply for the 3 million
wooden sticks needed daily by the factory.
The popularisation of plastic as a raw material in coming years would mean the
eventual switch to this material.
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"If you can be first to do something, and you do
it after due consideration, it's always an advantage"
These words of Enric Bernat reflect an important aspect of Chupa Chups® culture.
The constant search for new materials and systems to perfect the original idea
would be present in all aspects of the company's development, and would ensure
Chupa Chups' pioneering position in the sector in the years to come.
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